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SUCCESS STORY:
Featured Projects

  AutoGuide.Net:
     Interim VP Marketing

autoguide.net
Established Network of Sites

AutoGuide.net


We have worked with AutoGuide.net for several years: as a communications consultant, providing advice about direction, business models, online directories, and web site development.

In 2000 Paula served as interim VP Marketing setting up the first ever vertical advertising network for the Internet automotive community.

The AutoGuide Network covers the entire automotive spectrum, including new car buying sites, classified sites, parts retailers, enthusiast and racing sites and more. By managing the advertising space on these sites, AutoGuide.net provides advertisers with a one-stop solution to target their desired audiences with the simplicity and cost effectiveness of a network buy and provides advertising sales service for the publishing sites.

Our Added Value was:

  • Bringing offline advertising and media skills to this online directory
  • Bringing experience marketing products that interface b2c as well as b2b
  • Contributing articles, written by Paula, in the early days.

www.autoguide.net


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