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SUCCESS STORY:
Featured Projects

  Tilia / FoodSaver:
     eCommerce & Direct Marketing Consulting

FoodSaver logo

tilia.com
Original web site.

 

In 1999 the CEO of Tilia hired us to "get them on the right track for eCommerce." Our consulting project lead directly to:

  1. Building a separate organization to support and grow the direct-to-consumer business (separate sales channel) for the FoodSaver brand
  2. Developing and building enterprise wide infrastructure (IT & CRM)
  3. Integrating Web and Internet tools into existing workflow processes
  4. Energizing and empowering key groups and departments to incorporate the web into their own goals and objectives.


Our Added Value:

  • Blend of experience in traditional consumer products, branding, eBusiness consulting, and web development
  • Media planning & buying background
  • Consumer advocacy
  • Ability to manage details and see the bigger picture


Objective:

  • Develop Web Vision for Tilia and get them on the right track to do e-Commerce right
  • Manage the Direct-to-Consumer business for FoodSaver
  • Provide consulting in Consumer Branding & Marketing, and Communications

Results:

  • Strategic visions for sustainable Direct-to-Consumer channel and for corporate/ brand Web presence developed.
  • Catalyst for development and implementation of critical infrastructure (IT, systems, CRM) and organizational restructuring.
  • Energized and involved employees in use of Web for information exchange for increased efficiency and improved knowledge base.
  • Revenues for direct sales channel increased dramatically

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